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PRIVACY NOTICE Who we are: Hypecult is the data controller. You can contact us via the social networks listed on this page or by replying to any email we've sent you. What we collect: Your email address. Why: To send news of Hypecult's launch and related updates. Lawful basis: Consent, given when you submit the form and opt-in. Retention: Until you unsubscribe, after which your address is deleted. Who we share it with: A third-party email service provider based in the USA, which complies with the EU-US Data Privacy Framework and UK Extension to protect your data. Complaints: If you have concerns about how we handle your data, please contact us in the first instance. You also have the right to complain to the Commissioner. Your rights: You can access, correct or delete your data, and withdraw consent, at any time. Contact us via the routes above.